New Yorkers love their beloved Bodega Cats, often spotted while buying scratch-off lottery tickets. To promote the New York Lottery’s holiday scratch-off tickets, we decided to celebrate them with a live cat-themed game show, giving away lottery tickets to participants.

Results:
Our game show received 275,000 impressions in just one hour, and 2,200 New York Lottery Holiday Scratch-offs were awarded to our winners.